If you have an online business, especially one based in Jamaica, you know how hard it is to get traffic and therefore sales.
Whether you have a website or a Facebook page, traffic isn’t something that’s easy to come by but when it does, your business can all of a sudden become very profitable.
There are many free and paid methods you can use to get traffic. I’ll be starting with the paid ones first.
Both Facebook and Google have advertising platforms that you can use to reach your target market. In your case, your target market would be people in Jamaica.
Facebook offers better segmentation of the market using age ranges and better location targeting, however, because Google is a search engine, they actually know what someone is searching for and are then able to place your ad much more strategically.
Overall, like any two options, they both have their advantages and disadvantages but basically, I’ll end this with an example. Let’s say you’re selling a certain natural hair product, and you know that women who are between the ages of 18 and 35 would be the most interested.
Facebook would be like going in a room of random 18 to 35 year old women and telling them about it while Google would be like them actually going out to looking for it and finding your business. Admittedly, this an oversimplified version but I hope you understand.
Search engine optimization is another great tool to get your business in front of the right audience. With this marketing tool, you rank your website in search engines for certain search terms such as whatever your business is selling. To get started, you could either read or seek professional advice. A popular seo company in Jamaica called Web Solutions offers free consultations to individuals interested in seo so you don’t spend time and money on something that won’t benefit you because it is not for every product or service.
You could also learn by how to do it by yourself by reading articles on SEO blogs such as Moz though you should note that there might be a learning curve and it takes time to get results whether a company does it or you do it.
Google states that a good time frame is four months to a year.
Share on Social Media (Free)
Social sharing is one of the most powerful marketing tools out there because each share is kind of like a cosign. Getting the shares organically is a easier said than done, however because you need to be able to provide incredible value usually to get shares.
The best way to start is to join niche relevant pages and groups in Jamaica and tell the members about it. Don’t spam now, and don’t let your plug be the first and only post you make. Try to become part of the community.
It’s also good to let friends and family know about your venture and I’m sure not all, but quite a few would be willing to share.
Here’s a very detailed post on how to get more shares.
Reach Out To Local Bloggers
Find local bloggers and let them know you have something that may be of value to their readers.